Multicultural Advisor enables insurers to segment the market by business owner characteristics and report the economic and insurance information for those businesses.

With this Advisor tool insurers are able to:

Identify concentrations of premium potential by cultural groups to simplify and accelerate targeted program design and implementation

Narrow potential markets and better apply primary research funds for actionable results

Improve the effectiveness of small commercial expansion efforts


Better leverage marketplace experiences to improve success

If your business plan is to expand into these target market segments, Multicultural Advisor can enhance your go to market strategy.